Famous Business Fusions
Famous Business Fusions
IDEAS THAT REVOLUTIONIZED INDUSTRIES
Where do startup founders and product developers get radical, high-value ideas? The books below present behind-the-scenes innovation stories from companies such as Airbnb, Amazon, Apple, Cirque de Soleil, Coca Cola, Disney, FedEx, Ford, GE, Google, Lego, Microsoft, Pepsi, Pfizer, P&G, Ralph Lauren, Uber, Walmart, and more.
They were published as part of the innovation & entrepreneurship book series at S P Jain School of Global Management, which offers workshops to hone your skills and help you generate new business initiatives for growth.
Famous Fusion companies, innovators, and inventions, published by De Gruyter, available on Amazon (& Barnes & Noble, Kinukunia, libraries worldwide, …)
"Living book" published by Gnowbe (free during 14-day trial subscription)
CRISIS PIVOTS & GAME CHANGERS - PART I, featured in PPearl’s Re-Now Webinars on Navigating Complexity & Chaos
CRISIS PIVOTS & GAME CHANGERS - PART II (The answers!) contest & webinar by PPearl & 30 corporate sponsors
To talk with my digital twin about these books and articles and how you might apply the ideas in your own situation, just visit CJ2.personal.ai and have a “public chat”.
Complexity and chaos are not new, even though they feel unprecedented at the time. In the above videos, I share 7 stories of complex, chaotic, nearly-devastating changes and how these 7 companies creatively navigated their way to game-changing success. Each one engaged in lateral innovation (Fusion) -- high-impact, high-value initiatives across industries, fields, nations, +. In part I, I share the stories. In part II, I reveal the companies along with my favorite insights. These insights and key questions are presented for you to apply Fusion and resilience in your own situation today. How will you use today’s crisis to succeed better than before and change the rules of the game in your favor?
Innovation through Fusion (this book’s predecessor, also published by De Gruyter) focused on high-value innovators and creative leaders. Famous Business Fusions takes the next step and presents behind-the-scenes stories of high-value companies, inventions, and famous individuals that revolutionized or created new industries, fields, companies, technologies, and more through Fusion.
Famous Business Fusions reveals where ideas came from, how leaders navigated their journeys, and offers guidance on how you, too, can combine unlikely ideas to create new high-value offerings and ventures.
Scroll through the sections below to see the profiled companies and innovators. Click on an image to see more of its description.
Consumer products & retailing
entertainment
everyday inventions
healthcare
leaders & organizations
science
services
technology
travel & housing
art & music
Biomimicry
Can you do it, too?
YES! Check out the stories, insights, and process so you can also
think broader/bigger,
discover deeper insights,
collect people/ideas/skills for innovation,
sense real problems and opportunities (not just what you think they are), and
create high-value fusion (again and again!).
Why is there a phone and toaster ON THE BOOK COVER?
Because the idea of pop-ups on our mobile phones came from watching a toaster. What ideas will you connect next?
Thank you!
Special thanks goes to S P Jain School of Global Management (spjain.org) for full support of this research, as well as De Gruyter (degruyter.com) for publication and endless patience.