Sustainable Business
PEOPLE, PROFIT, AND PLANET AT THE TIGER CENTER
Sustainable Business
PEOPLE, PROFIT, AND PLANET AT THE TIGER CENTER
How do you save an endangered species without saving its environment and providing economic opportunities for people who live there?
You don’t.
That realization launched the remarkable journey of one leadership team on the edge of a Project Tiger reserve in India. The books below present their story (The Tiger Center — TTC), business growth, “Golden Triangle” eco-development model, facts and figures, engaging “how-it-happened” vignettes, lessons learned, and results. Scalable implications are provided for economic AND ecological development worldwide.
These books are part of the innovation & entrepreneurship book series at S P Jain School of Global Management, which offers degree programs and executive education to craft global business leaders. We need more leaders who will make their business growth sustainable and use sustainability analysis to improve both business and environment. Each business — each leader — that does so contributes to better ecosystem and economy for us all.
Book 2 in the Fusion series, published by De Gruyter. Available at Amazon-US, Amazon-India, & wherever books are sold
Multimedia "living book" published by Gnowbe
Why My Blonde Son Thought He Was Chinese: The Fusion Family | TEDx
In this humorous and personal talk, I share the story of my extraordinary family, who co-founded The Tiger Center.
To talk with my digital twin about these books and articles and how you might apply the ideas in your own situation, just visit CJ2.personal.ai and have a “public chat”.
“Why Marrying Ecology with Economics is Important for Sustainable Living” in Forbes (2.9 million monthly visits)
“Alphabet soup for CHROs: How ESG and CSR can help HR” in HRMAsia
“Why CIO’s Should Expand ‘Green IT’ to ‘ESG IT’ in APAC CIO Outlook
“Save the Planet, Grow the Economy! Lessons from Tiger Conservation” in De Gruyter Conversations
TTC works to Help the Tiger, Help the Environment, and Help the People who care for and guard them both. Our new model of conservation and whitepapers on ecologically- and socially-sensitive economic development have been discussed in the Parliament of India and affected public policy.
We promote eco-technologies and use them in leading ways, e.g. in our rural sewing school, powered entirely by solar energy (a model for thousands of other Usha Silai Sewing Schools that have begun to do the same).
We run community programs to support the people who are the guardians of tiger and forest. To date, we've provided healthcare to over 4,100 people; given blankets, clothing, water filters, and more to over 25,000; certified over 150 women in sewing (now able to support their families with tailoring businesses); established a factory that converts forest waste (lantana) to furniture; and more.
We keep everyone up to date via Facebook and host videos on tigercenter.org (e.g. speeches, media interviews, and more). Our fund-raising photography books are listed on Amazon:
Three of our whitepapers are also available on medium.com:
In case you'd like to see book photos from Kanha -- taken in just one week (what an amazing place!) — here they are:
More photos by Dr. CJ include:
… and more photos by Managing Director Prof. Nishi Mukerji include:
Sharks & Coral Reefs
Sharks & Coral Reefs
As you can see from the shark book above (shared with The Tiger Center for raising funds and awareness), I love to watch, feed, and photograph sharks (yes, that's me right under the shark, above). I also record the little and spectacularly-beautiful creatures that inhabit the coral reefs where these tropical sharks swim, and which are in danger due to global warming.
Like the tiger, which is an apex predator that serves as a pretty-good barometer of the health of its ecosystem, sharks serve as a barometers of our oceans’ health. In turn, our oceans (especially Coral Reefs) serve as a pretty-good barometer of the health of the planet. We ignore them at our peril.
The photo collection is free to enjoy on Facebook and below:
Below, you’ll find my latest collection from Halmahera, Indonesia (thank you, KLM Sunshine, Blue Bay Divers). Divers routinely seek new, untouched ecosystems to view and record. In truth, we find nowhere on the planet free of plastic waste, discarded (and dangerous) fishing nets, and other traces of humans, no matter how far away.
In fact, our oceans absorb the increased heat caused by human activities (primarily fossil fuel burning). Without them, our world would be uninhabitable.
Because of this, coral reefs bleach and die.
They protect over a half a billion people from our self-produced greenhouse effect, protect our coastlines from erosion and storms, and yield food, medicine, jobs, and recreation.
Isn’t it worthwhile to preserve the beauty and life-sustaining services of the natural systems we already have?
Where will we (and you) go next?
Thank you!
Special thanks goes to S P Jain School of Global Management (spjain.org) for full support of the Sustainable Business books, as well as De Gruyter (degruyter.com) for publication and endless patience. Special thanks goes to TTC for allowing me to share their social-entrepreneurship journey and ITC Paper & Packaging for supporting us with the Amazon books above.